Unleash your Hero Brand

Is your market environment becoming increasingly complex? Then provide direction. Talents don't come on their own? Then give their future a home. You know what you're capable of. But can you do even more? Create desire—internally and externally—with your strong brand.

With our Hero Brand process, we create clarity. For corporate brands, employer brands, or product brands. We focus on drive, values, and trust, on emotions and promises. In short: on what permanently connects people to your brand. From the first contact to lasting brand loyalty.

It’s no magic But it feels like it.

One brand model - 5 must-haves

One brand model - 5 must-haves

Your brand provides drive and purpose

Why does your brand exist? What does your brand believe in? What drives it? What is its greater goal?

Inspiring DNA. The essence that inspires.

Your brand delivers values and trust

What values and strengths does your company stand for? What is lived, and with what do employees and customers identify?

Trusted Values. Values worth sharing.

Your brand is different and unique

What defines your company? What problems does it solve? What topics does it stand for? And what will it stand for in the future?

Your Uniqueness. Strengths that make an impact.

Your brand radiates emotions and promises

What feeling does your brand evoke? What emotional promise does your brand give to the customer? What does the customer trust in? What makes them a fan?

Emotional Power. A promise that touches.

Your brand captivates through the story of your customers

What makes your hero brand the material for the individual hero stories and journeys of your customers?

Customer Story. Your customers in focus.

New Business

Ready for your hero's journey?

Creative Director Strategy
Wolfgang Seebaß-Jones
wolfgang.seebass-jones@vhug.de

Honors