Independence Ahead

Re-branding and repositioning for KED® cycling helmets

briefing

The task: a new brand identity for cycling helmets "made in germany". The mission: to turn the decision for KED® into a decision for a lifestyle. In appreciative collaboration with the company from Freiberg am Neckar, we as lead agency breathed new urban life into the brand's dusty image. The entire corporate design was newly developed, the tonality sharpened and rolled out into the various channels. The new direction is also expressed in the strong new brand claim: "Independence ahead." – for KED® there is only the way forward.

Our Role

  • Brand Building
  • Brand Campaign
  • Brand Communication
  • Brand Design
  • Brand Identity
  • Brand Strategy
  • Campaigning
  • Corporate Design
  • Film & Animation
  • Messe-Design
  • Planning
  • Social Media
  • Storytelling & Content

A fresh feed for followers

This is how the brand is creating more buzz: with new, much more relevant content, trendy colors, and more engagement with a younger target audience on social media. For more awareness, we also increased animations in our content creation.

KPIs - Socials
480.000 Impressions / 326.000 Accounts reached / 55% Follower growth

City-vibes for cycling-fans

The event of the year in cycling industry: EUROBIKE 2022 in Frankfurt am Main. For KED®, it was also the ideal time to go live with the new branding and to inspire: in digital, print and exhibition. From ceiling banners, to the floor covering, to the trade fair walls, the new KED® world was made tangible for trade fair visitors. VON HELDEN UND GESTALTEN was responsible for the entire process from conception to the smallest detail in the implementation.

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Honors