knowledge connects worlds

Brand development of webrain software for collective and artificial intelligence

briefing

The new AI-supported software 'webrain' is a top-class addition to the 1492 software range. Our task: an individual brand identity for the visionary product. We developed a modular design that harmonizes technology and humanity and makes the heart of 'webrain', the collective and artificial intelligence, visually tangible. And a product claim that gets to the heart of the vision.

Our Role

Brand Building
Brand Design
Claimerstellung
Corporate Design

design that lets knowledge flow

The main elements of the new design are a modular design system with a new visual world.

It is based on four different visual worlds that visualize the human collectivity and technical environment. We developed a flexible grid system that combines the four visual worlds. With swarm shapes that symbolize collective collaboration, abstract fractals that reflect the meta level. Authentic employee images and real landscape images emphasize human and natural collectivity.

feeling with punch

The color world of 'webrain' stands for clarity and freshness. With cyan and vibrant yellow providing a fresh contrast, we created a color palette that also supports 1492's vision in the color scheme. And thus achieved a balance between the precision of technology and the warmth of humanity.

light

R 255
G 255
B 255

#FFFFFF

dynamo

R 30
G 30
B 30

#1E1E1E

ethyl

R 22
G 130
B 126

#16827E

nebula

R 220
G 222
B 230

#DCDEE6

starship

R 255
G 250
B 102

#FFFA66

kepler

R 172
G 230
B 217

#ACE6D9

neptune

R 125
G 181
B 179

#7DB5B3

void

R 52
G 53
B 56

#343538

Smart & brave

The signet of the brand will be the halved “e”. With three strands reminiscent of a brain, it symbolizes the power of collective intelligence. Whether as a stand-alone icon or overlay: as an abstract recognition feature, it becomes a strong visual statement for the brand.

the more we know

The claim summarizes the clear vision that 1492 pursues with the 'webrain' software.  At the center is the “We”. And in this case, that also means “more”. Because the more we are, the more we know. And the more we know, the better our processes, decisions and strategies become. In 4 words: the more we know.

To help 1492 find investors for its ambitious product, VON HELDEN UND GESTALTEN was responsible for developing and designing the pitch deck.

With the 40-page Power Point master, content can be presented in a new and attractive way again and again. With clear messages, comprehensible graphics and large images.