New colors, new design, new claim: With the revised CD, we are modernizing the look and the core message of the Schwaben Bräu brand. This way, we not only reach younger target groups, but also increase regional awareness of the traditional beer.
Sweep week at Schwaben Bräu
Major Schwaben Bräu Brand Relaunch
briefing
Our comprehensive brand relaunch for Schwaben Bräu is something to behold in the truest sense of the word: The revamped CD polishes up the image of the traditional brand, while the sharpening of the brand core focuses on the love of Swabia, its attitude to life and its values. This way, we are not only rejuvenating the beer brand itself, but also its target groups. And we reach them through a wide variety of measures at all relevant touchpoints, branded merchandise, and with an attention-grabbing OOH offensive.
Categories
Consumer
Traditional Flavor - New Look
Audibly Soulful
We are using the greatest strength of radio advertising with our radio spots:
Making listeners feel inside. With an emotional declaration of love for
Swabia, we tell them why Schwaben Bräu loves Swabia.
And the reasons are definitely a cause for celebration.
