Security is no fun. But should be fun.

Züblin occupational safety

briefing

40% fewer accidents at work in specialist civil engineering by 2025. That is our goal and our challenge. And we meet it with a lot of humor and without the obligatory pointing finger. For a campaign that makes safety fun again.

Our Role

Brand Innovation
Campaigning
Content Creation
Film & Animation
Innovation
Messe-Design
Web & Mobile Solutions

Striking, illustrative. And lots of humor.

We poke fun at the possible accidents. Using characters specially illustrated for the campaign, we show what can happen in specialist civil engineering. Gunter goes under, Clint simply goes blind and Linn falls down. Works as a static motif and moves and brings the topic of safety to where it belongs: on the construction site.

“Applause, I'm impressed, really impressed with what VHUG has achieved in such a short time. And how quickly the ideas were implemented. With this campaign, we have placed the serious topic of safety with a wink at our teams and created a high level of awareness. We are thrilled."

Jörg Löffler
Chief Financial Officer ZÜBLIN

Always the perfect sheet for sure

Card game, sticker sheet and even more posters: the safety campaign goes even further. With small give-aways, but also with new motifs and illustrations. With a direct transition to the next phases.