A new start in a green world

New corporate design for Greenventory

briefing

Full power for the energy transition. This requires new colors, new layouts, interactive elements, films and graphics. Von Helden Und Gestalten designed the communicative appearance of the brand for the start-up Greenventory. All under the motto: Plan. Decide. Implement.

Our Role

Brand Innovation
Campaigning
Content Creation
Film & Animation
Innovation
Messe-Design
Web & Mobile Solutions

Concise and independent

The shape of the logo is based on the interface of the Greenventory software. House shapes are highlighted in green. A humanist font was chosen for the typeface - easy to read and modern.

Welcome to a new world

Greenventory is represented by a three-dimensional world in low-poly style. Small scenes represent the different target groups. The important elements for energy planning are highlighted in green.

From green to yellow

The brand-forming green is expanded according to the color harmony. This provides an expressive color palette for different areas of application.

Apple Green

R 64
G 255
B 64

#40FF40

Purple

R 115
G 23
B 227

#7317E3

Soft Blue

R 64
G 105
B 255

#4069FF

Electric Yellow

R 255
G 255
B 51

#FFFF33

Corporate Identity

With the new corporate design, we have created templates for all communication. The figurative mark and the apple green create a strong brand language. This is reflected in stationery, T-shirts and business cards, for example.