ameo: Unique. For you.

Brand relaunch for Atelier Kutter by Kutter 1825

briefing

Brand name, visuality and tonality: we have given Atelier Kutter’s jewelry creations a new brand identity that really shines. With a name that contains the same love as each individual piece of jewelry. And a bold, independent corporate design that blends harmoniously with the Kutter 1825 umbrella brand. Say hello to: ameo.

Our Role

Brand Identity
Content Creation
Corporate Design
Tonality

ameo – made with love.

Unique pieces made from your own ideas or grandma’s gemstones: at Atelier Kutter, two master goldsmiths put their heart and soul into creating individual pieces. For customers who love individual, handmade jewelry. With ameo (Latin for „I love“), we gave love a new name.

Ocean 100

R 176
G 200
B 202

#B0C8CA

Ocean 80

R 185
G 205
B 206

#B9CDCE

Ocean 60

R 196
G 211
B 212

#C4D3D4

Ocean 40

R 207
G 217
B 218

#CFD9DA

Ocean 20

R 218
G 223
B 224

#DADFE0

New love

A new brand image calls for fresh colors. That’s why we have reinterpreted the colors of love: OCEAN gives the timeless individual pieces that ameo stands for a modern look..

PEACH acts as a warm companion in the color palette on the one hand, and on the other hand establishes a link to the primary color of the Kutter 1825 umbrella brand.

Peach 20