Anyone developing software-defined vehicles (SDV) cannot ignore Vector: the Stuttgart-based company supports software developers and engineers for E/E networking in the automotive sector with a unique modular software ecosystem for greater efficiency in the development process.
VON HELDEN UND GESTALTEN once again supported Vector for a global SDV communication campaign with a major trade fair appearance. And at full throttle on all channels - from Stuttgart to Las Vegas.
Industry
A look into the future reveals that vehicle design is still important, but it is no longer everything. A vehicle is increasingly being selected according to the applications it has. For example, more cameras with linked sensors are important to buyers - or that their car knows their favorite music. And all of this is customizable long after the purchase.
All this is possible with SDVs. For Vector, we have made this inner life visible and brought it to the road: with the help of the aesthetics of binary code and a new luminous look and feel.
We stepped on the gas when it came to the launch: three months from the briefing to the finished trade fair stand in Las Vegas. The Vector SDV power was loudly unleashed on 110 square meters, a large LED wall and a live tour.
The key to success: a close, collaborative exchange between VHUG and Vector. To avoid endless correction loops, we relied on real-time layout optimizations in sparring with the customer.
The lines of code of our campaign did not end in the gigantic exhibition stand cloud, but led on to a brand new Vector SDV landing page and the Vector SDV LinkedIn channel.
Vector SDV design campaign: completed and ready to get started!
New Business Managerin
Katrin Kehrer
katrin.kehrer@vhug.de
