New dimensions: Feinely moved.

In-house production of brand films for FEIN

briefing

What should definitely not be missing in a 360° campaign with radically rethought marketing? That's right: moving images!
we therefore design storyboards and films that we implement ourselves. This is the only way to create a holistic image that brings the brand, products and applications to life.

The result is films with recognition value and a clear user focus for social media, sales, internal communication and the website. Played out in 6 languages, the films are used worldwide.

Our Role

Brand Communication
Campaigning
Content CreationFilm & Animation
Film & Animation
Social Media

Films made by VHUG

With our 6-person motion team, we transport the rough workshop look of the visuals to the film language. Because when it comes to the look & feel of FEIN, one thing counts above all: sparks have to fly for the greatest possible authenticity. We also work with external partners for various CGI enhancements.

The FEIN range at a glance

In 5 product campaigns, we market the FEIN grinders, saws, core drills and co. as professionals in the field of metal processing. We show the wide range of different machines and possible applications in elaborately staged product films.

Short, fast and informative: social assets

We use the product films to create channel-specific format adaptations for Meta (Instagram, Facebook), YouTube and LinkedIn. We create 15-second short clips for use as social ads. We also deliver high-quality content that FEIN also plays out organically in-house.

We are not only proud of our results, but also of many very special days of shooting. We really enjoy working with FEIN as a team and generating the best output together.