Unique? You can have that at home too.

Communication concept for Knauf Easyputz

briefing

The unmistakable original in the competition. The EASYPUTZ knob. As the first product of its kind since its market launch in 2006. The characteristics? Due to the simple handling, plastering of interiors is very easy. With EASYPUTZ. At the beginning of 2023 it was time for a new communication concept. The goal? Taking image and awareness to the next level. The courage factor? High. The match? VON HELDEN UND GETALTEN gives the look & feel of EASYPUTZ a new coat of paint: Your statement? your style.

Our Role

Brand Campaign
Brand Communication
Brand Design
Campaigning
Content CreationFilm & Animation
Film & Animation
Social Media
Web & Mobile Solutions

Bring the colors to life

The concept idea lives from the fact that we bring the EASYPUTZ Compact Colors to life. Individuality and diversity are in the foreground. Because each of us is different, everyone has their own character and therefore the living spaces of each individual are: As colorful as you.

Let the colors do the talking

The protagonists are: jade, white and terracotta. The design concept makes the three colors speak through striking characters and individual room concepts. The color worlds communicate the message with every pore: don't let anyone fool you. Do it yourself.

Every color tells a story

The expressive film concept and the detailed set design allow us to create recognizable content.

Give the stories a digital touch

Thanks to the accurate customer journey, coordinated touch points are created. Organic posts, social ads and the separate landing page form a holistic online marketing concept on all relevant platforms: monotonous? Far too boring.

„The new website and the revised social media presence have not only significantly increased the awareness of our products, but also generated a remarkable response from our target group. The professionalism and the friendly cooperation with VHUG were the basis for this success."

Fabian Zabel
Marketing Manager, Knauf Bauprodukte GmbH & Co. KG

New business