Top performance in every discipline. Digital As Well.

Strategic Online Marketing And High-Quality Social Media Content For FEIN

briefing

Grinders, nibblers and core drills in the feed: Together with FEIN, we design essential touchpoints on Facebook, Instagram, LinkedIn and YouTube in 6 countries. And thus enable cross-channel online marketing with impact:

91,868,242 impressions, a click-through rate of 0.72% and an engagement rate of 0.34%. We are also a strong SEA partner for generating important conversions.

Our Role

Brand Campaign
Brand Communication
Campaigning
Content CreationFilm & Animation
Film & Animation
Social Media

From all-rounders to special machines

We show the entire product range of the FEIN family with specially produced film material. With this high-quality output and our consulting services, FEIN can use organic content on its social media channels in-house. The assets for advertising are in our professional hands: from production to playout, monitoring and optimization.

Precision in series

Via new design and new communication strategy, we deliver content for social ads in 5 languages and have been using it on Meta (Facebook and Instagram) and LinkedIn since October 1, 2022 in 6 countries: D, A, CH, FR, ES, IT. This allows us to bring FEIN premium power tools into action with 5 product campaigns.

With VON HELDEN UND GESTALTEN, we have repositioned our online marketing in a new and professional way. On Meta alone, we have achieved a total of almost 5 million impressions through the campaigns we have run so far. On LinkedIn, we have achieved around 800,000 to date. YouTube ads for our campaigns have an average CTR of almost 10%.

Bernd Kuschek
Head of Marketing, C. & E. Fein GmbH

Drag!

Variety in the new FEIN look

Versatile but on point

The increase in the video completion rate by more than 27% shows that our targeted performance marketing is particularly convincing thanks to the shortening of video sequences - both organic and paid. Storylines and informative content are thus accurately condensed and easy to consume.

Taking FEIN to the next level

Because 2023 describes another milestone: Since August, we have been supporting FEIN in setting up and managing tailor-made influencer cooperations. As the first social
influencers are Igor Welder with a reach of 140,000 subscribers on YouTube and Monoista with a reach of 25,400 followers on Instagram. With monoista alone, we achieved 306,807 impressions on Meta in September - and kept the FEIN brand on course for success.