This is AUER inspiration for you.

Holistic social media management for Robert Auer

briefing

Three times more followers on Instagram, an average of 2,600,000 impressions on Pinterest and conversions via the company's own online store: For ROBERT AUER, we measurably increased brand awareness and repositioned the company in the lifestyle, home and living sectors.

Our Role

Advertising
Brand Campaign
Brand Communication
Campaigning
Content Creation
Social Media

The new AUER DNA

What makes ROBERT AUER unique? In the Brand Identity Workshop, we develop a custom-fit communication strategy. The brand essence "Individual design for individual lifestyles" is carried outward through a new tonality, a new visual language and contrasting design colors. The new appearance: bold and clean.

We tell AUER story

ROBERT AUER is experienced through strategically aligned editorial plans and content with added value: The focus is on the main topics of food and organizing. We play ASMR cooking and baking recipes, meal prepping tips, before-and-after reels in Marie Kondo style and Perfect Fridge Stop-Motions.

„We have very high design standards and have found the right partner in VHUG, who is building up our new channel with us and filling it with appealing and varied content.“

Saskia Kircheisen
Head of Marketing Robert Auer

AUER tells stories

For authentic content, we rely not only on professional photo shoots and video shoots, but also on influencer collaborations from the interior, design and food sectors. This pays off for brand and awareness and delivers user-generated content for advertising and D2C.

The AUER community is growing

On Instagram, we have already tripled our followers within 4 months: through organic content, community building measures and active community management. In addition, we generate important conversions through social ads and Google Ads.