Daimler reinvents itself
briefing
And VON HELDEN UND GESTALTEN has been in the thick of it from the very beginning. As the lead agency for Leadership 2020, we’ve been guiding Daimler’s large-scale change process, shaping the change design, the claim and the language of this cultural transformation. As a strategic partner for the development of internal communication, we’ve reached over 285,000 DAIMLER employees worldwide.
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Those who demand change must also deliver it. Firstly, our disruptive awareness campaign "CHANGE THE GAME" deliberately breaks from the DAIMLER Group's familiar CI/CD, as does the communication strategy, which concentrates on viral networking. This way, no employees can fail to notice the change in leadership culture.
The cultural transformation at DAIMLER is taking shape. And the ever-increasing number of players involved receive plenty of inspiration, orientation and support for their own communication agenda. Including films, internal microsites, presentations, keynotes, newsletters, on-site communication and much more. Leadership 2020 carries the desire for change inward throughout the whole company.
"Be bold and surprise us." That was the board's mandate for the Leadership 2020 initiative. And that starts with brave choices for communication.
The communication for Leadership 2020 is making an impact. Internally, our roadshows at DAIMLER plants provide an inspiring and informative introduction to the new leadership culture. The leadership ambassadors are in demand as speakers for motivating keynotes at external events, and the press is reporting on the initiative. What an impact!
"For Leadership 2020, we were looking for an agency that could advise us strategically and surprise us both with creation and conception. In VON HELDEN UND GESTALTEN we gained a partner who, in addition to their daily work for us, has repeatedly led us out of our comfort zone with great skill and persuasion. They started with the question "How brave are we?" Our answer: "Very brave! We are Daimler!" After two years working together, we know what it really means to be brave and how far it can take you."
Head of Leadership 2020, DAIMLER
