A single image cannot and should not capture Ersa's 100 years. That's why we developed the key visual as a modular multipicture. This allows us to do justice to all aspects of the brand: The status as world market leader, the international presence and the family business in its seventh generation by now. The modularity in animation and movement also embodies the fact that the brand does not stand still, but has always evolved.
Yesterday, Tomorrow & Beyond
KURTZ ERSA – 100 YEARS ERSA.
briefing
Kurtz Ersa came to us with a very special anniversary: 100 years of Ersa. What began with the development of the first electric soldering iron has become the world market leader for soldering systems a century later. This had to be celebrated accordingly. Because for 100 years, customers have relied on the pioneering performance, service and support from Ersa. That's why we packaged all aspects into a modular campaign look and a multifaceted brand story with a campaign. Which shows all people at Ersa as innovation drivers, because everyone makes a contribution.
Categories
Industry
International, versatile & intergenerational
Modern, moving & flexible
When developing the look & feel of the campaign, it was important for us to use shapes and components from the world of Ersa without getting technical. The line graphics abstractly embody hand soldering, while the different font styles offer a high degree of flexibility in use. Louder or more restrained, foregrounded or backgrounded. The important thing for each visual was: the human being is the focus.
Remarkable, worth reading & worth knowing
Throughout the entire campaign period, content from and about Ersa's 100 years of company history was continuously played out via Linkedin. Since its foundation, Ersa has proven to be a pioneer and innovation driver in the field of soldering technology. With a suitable mix of topics, the importance of the company's history from then until today - and beyond - is clearly conveyed. The focus is on the people in the company, not the technologies.
Review, Outlook & Insight
On a separate landing page, visitors* can once again immerse themselves in all the content bundled together for Ersa's 100th anniversary. With historical information, milestones of the company's history and voices from the company talking about the future of Ersa.
