Audio Product Experience

Bose Automotive & Mazda

briefing

BOSE, the premium manufacturer of sound systems, developed a very special audio system that was introduced in the new Mazda 3: Bose BassMatch. In an international campaign, we manage to show visually what premium can feel like, using visualisations of sound to set the tone.

Categories

Consumer

Our Role

  • Brand Campaign
  • Brand Communication
  • Campaigning
  • Film & Animation
  • Leads & Sales
  • Social Media
  • Storytelling & Content

The feeling of sound

Bose BassMatch isn't just a built-in sound system. It was conceived during the development of the new Mazda 3 and installed in exactly the places that deliver the best sound. So we specifically showcased the inner workings of BassMatch and the Mazda 3, with strong supporting visuals.

The world of sound

Our visual world is designed to be a feast for the senses. With strong images, connecting elements and the visualization of sound, we created a very special world around Bose BassMatch.

Back to the news overview

Honors