The focus is on people. Modern medicine and human care are inseparable at the Diakonie-Klinikum Stuttgart. In a workshop, we worked together to make this visible and tangible to the outside world. Colors, tonality, imagery and the new intuitive website all contribute to one important message: The Diakonie-Klinikum is a place of trust.
Diakonie-Klinikum Stuttgart.
briefing
Demanding doctors. Care at the highest professional level, but always human, approachable and empathetic. A place of trust. This is what makes the Diakonie-Klinikum Stuttgart so special. We have made this claim visible and tangible. We optimized the corporate design, adapted the colors and made the navigation on the website user-friendly and intuitive. So that you can experience the place of trust digitally in exactly the same way as on site.
Categories
Public Institutions
Brand message
Corporate Refresh
Preserving the familiar and yet taking the next step. With more warmth in the colors, fresh and positive tones and a logo that has gone digital, we have gently but noticeably upgraded the corporate design.
Diakonissenred
- R 212
- G 61
- B 104
#D43D68
Paulinenblue
- R 20
- G 87
- B 130
#145782
Eucalyptusgreen
- R 23
- G 163
- B 138
#17A38A
Babyblue
- R 103
- G 162
- B 162
#67A2A2
Career
- R 161
- G 44
- B 102
#A12C66
Dynamic Search
For more efficient and easier navigation, we have placed a cross-page quick search. Based on the search term entered, search suggestions, pages and articles containing the search term are listed dynamically, i.e. in real time. This allows users to access content relevant to them directly from the homepage.
UX Design
Colors, tonality, imagery and the new intuitive website all contribute to one important message: The Diakonie-Klinikum is a place of trust. Together with the Diakonie-Klinikum Stuttgart, we have fundamentally revised the menu structure of the site. The range of services is now divided into three main areas: clinics, centers and other services. This means that all medical expertise is listed transparently on the new website and is even easier to access.
UI Design
The entire website is based on an accessible UI design that we have built up as a modular system. This makes it easy to integrate new content and areas and expand the site at any time.