Battery-powered chainsaw, leaf blower, hedge trimmer, brush cutter: a compact system and four powerful devices that can handle any tremendous challenge in the garden. We developed the key motifs in 3D and, together with Pixomondo, brought them to life in elaborate animations.
International product launch
STIHL Cordless Power Systems
briefing
STIHL cordless power tools are conquering gardens and winning over gardeners. Light, quiet and powerful - with this new product range, the brand focused on professionals is entering new territory. So we engineered the repositioning of their rechargeable tools in the market, including a refresh of the corporate design and a realignment of the imagery. Our international campaign combines storytelling with demonstrations of product benefits, and puts people in the center. As an added bonus, we made it easier for STIHL subsidiaries around the world to adopt this new campaign for their local markets.
Categories
Consumer, Public Institutions, Start-up
Colossal powerful in the garden
A picture says more with words
What's the best way to introduce STIHL's cordless power tools? In use, of course! The powerful images showcase the tools in their natural environment. Along the way, you explain handling and features with the help of overlays.
Electric meets digital
Of course, this new product range also needs a suitable platform. That's why we developed a visually strong website that impressively conveys in the digital space what STIHL's cordless power tools can do. Our visuals also have a strong impact in print.
In the natural environment
Of course, focusing on the end customer also means developing appropriate images and messages for social media. No sooner said than done. We show the experts and their tools in their natural habitat: in the garden, where they are up to any challenge.
