Realignment of the umbrella brand

Start-up BW

briefing

With Start-up BW, the state has created a platform to give founders and self-employed people - and all those who want to become one - a boost. By bringing the start-up scene together with the people and knowledge that will make their ideas faster and their business model better. This campaign is driven by measures developed by our agency.

Categories

Public Institutions, Start-up

Our Role

  • Brand Building
  • Brand Campaign
  • Brand Communication
  • Brand Design
  • Brand Strategy
  • Campaigning
  • Corporate Design
  • Film & Animation
  • Illustration Concept
  • Social Media
  • Storytelling & Content
  • Web & Mobile Solutions

Clever character heads

Behind every new start-up is at least one smart person. Given the diversity in the start-up scene, there are quite a few. We highlight that through the different characters we develop.

An acceleration strip

Our animated film shows in an exciting way what Start-up BW is all about: it is an accelerator for the start-up scene in Baden-Württemberg - and beyond.

100 good reasons

For founders, Start-up BW offers so many opportunities and is the platform for countless success stories. With a wide variety of messages and reasons, we get to the heart of the matter.

Start-ups listen up

With the Start-up BW Podcast, the two hosts Steffi Knebel and Matz Kastning answer all questions on the topic of start-ups and funding in Baden-Württemberg. The colourful mix of guests and topics gradually illuminates the entire cosmos of topics that Start-up BW serves.

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