Your dreams. Your colors. Your world.

Campaign for Knauf Easyputz

briefing

Knauf launches ten new shades for the EASYPUTZ Compact Colors and we develop a holistic campaign with a wow effect.
The result? Following the success of the new 2023 brand identity, we not only bring colors to life, but also dreams. From packaging to POS, from print to digital, from website to product film.

Our Role

Brand Campaign
Content Creation
Film & Animation
Packaging Design
Social Media

Ten colors. Ten worlds. Ten dreams.

The idea: Your home is the portal to another world. Your world. From sunny yellow to aquatic blue, EASYPUTZ brings desert fascinations or underwater worlds into your own four walls. And the implementation? Thanks to artificial intelligence, just as surreal and exaggerated as the imagined dream scenes.

Recognizably different.

As a first mover in its field, Knauf is setting new standards. And attracts attention with AI-generated visuals. Because our in-house team of AI experts achieves a look & feel that could not stand out more clearly from the competition.

Bold statement

The campaign breaks with the Knauf corporate design and places EASYPUTZ and Compact Colors as rock stars who are allowed to break out. Out of the building materials segment and into the lifestyle colors segment.

BEHIND THE SCENES

Thanks to the collaboration with VHUG, our Compact Colors shine in a unique design that has significantly increased awareness and recognition of the EASYPUTZ system both online and at the POS. With convincing retailer communication, we have also achieved nationwide distribution. The professionalism and friendly cooperation with VHUG were once again the basis for the success of this project.

Fabian Zabel
Marketing Manager, Knauf