KI vs. Texter

"Age of Average": Will all lyrics soon sound the same?

If everyone uses the same tools, everyone will get the same results. Or do they? The danger is real: AI uses a pool of existing patterns. And if the same content is always being used in the system, a cycle of self-imitation is created. The clear worst-case scenario is creative monotony. "Garbage in, garbage out" - if you feed AI with mediocre inputs, you get mediocre outputs.

The result is a hotspot of intertextual references and a "mosaic of quotations" that rearranges the existing. So does AI prove, in the spirit of Roland Barthes, the postmodern self-image that the author is dead? And that texts communicate with each other independently? Then we would be living in the dystopia of the postmodern metatext come true. Or are there areas and fields of expertise where AI simply cannot (yet) reach?

Creativity or algorithm? On the limits of AI.

Let's be clear: AI can write. It can help us to research faster, structure content and speed up creative processes. But can it also feel? Because emotional storytelling thrives on empathy, intuition and authenticity. And this is where AI reaches its limits: it knows neither heartbreak nor butterflies in the stomach. She doesn't know that sunburn can hurt like hell and that a loving message can be really good for you.

AI recognizes patterns, calculates probabilities and combines existing data. But creativity is more than just varying what already exists. AI can do a lot - but it is not a creative genius. Good content? Yes. Ingenious content? Rarely. Why not? Originality thrives on a creative principle that goes beyond mere imitation - whether Kant, Goethe or Nietzsche, everyone agrees on this definition. Because true creativity means leaving familiar ways of thinking.

Can AI-generated texts still trigger feelings and emotions in us? Yes! Because AI is always controlled. By a human being. Who feels, laughs and cries. Who gives things context, connects gaps or deliberately leaves them open. The difference between "generating texts" and "breathing a soul into texts" lies in the subjective experience - and that's exactly what no machine can replace.

AI in the creative industry - from competition to collaboration.

In my opinion, there is a big misunderstanding here: many fear that generative AI will make creative professions superfluous. But the exact opposite is the case. AI is not a competitor, but a tool. It combines, varies and summarizes. But the real magic - what makes a text truly unique - remains human.

So anyone who uses AI to generate a maximum amount of content in the shortest possible time will quickly end up in irrelevance. But if you see it as a co-author, you suddenly have more room for strategy, creativity and originality. The actual work shifts from pure writing to idea management. AI and copywriter come together: An unlikely duo with a lot of potential. Those who understand how to use AI wisely gain time for the essentials: In-depth concepts, bold content and storytelling that really touches people.

Conclusion: AI is a game changer. But not the new Shakespeare.

Originality, creative excellence and courage are the currency of the future. Because your communication can only stand out from the "age of average" if professional partners understand the complexity and uniqueness of your brand in order to use AI in a targeted manner.
VON HELDEN UND GESTALTEN therefore specialized in the use of AI marketing tools at an early stage. And developed an AI service portfolio for the most individual needs. We know what works. And how it works.
Those who see AI as the enemy lose. Those who use it cleverly create their very own hero's journey with it. If you want to turn your brand into a real hero brand, then let's get in touch: Because we develop people and brands into heroes in their world. Ready for your Hero Journey? Let's talk!